Pricing with Confidence

 As a world class pricing expert, Dr. Holden focuses his considerable expertise in building valuable customers with business-to-business firms including Fortune 1000 companies, financial and information services, technology and outsourcing, and medical device and distribution companies.  Holden advises companies on the differences in the go-to-market strategies that drive price leadership and profitable growth. As a change agent, he works with major corporations throughout the world to manage with an outside-in view of the customer.  He is a strong advocate of the need for sales, marketing, product management, and finance to work together to adapt their organization in highly competitive markets.  Dr. Holden co-wrote The Strategy and Tactics of Pricing 2^nd and 3^rd editions, as well as “Profitable Pricing: Guidelines for Management” (in Global Management) during his tenure as CEO of Strategic Pricing Group.  Importantly, while there he grew the management consulting firm 85% per year. Other works have appeared in Marketing Management, The Journal of Managerial Issues, The  Journal of Professional Pricing Journal, SAMA’s Velocity, AMA’s Marketing Power Best Practices and Capco’s Journal of Transformation Pricing Edition.   

In February of 2008 he will publish the forthcoming book with Co-Author Mark Burton:  Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table.    This book is the first easy-to-understand, comprehensive guide to creating value-based, competitive pricing strategies for finance, marketing, sales, and product management. Please see www.pricingwithconfidencebook.com for more information.

 Dr. Holden has been speaking professionally for twenty years and is regular keynote speaker for programs with Professional Pricing Society (PPS) and PriceX. In addition, he speaks at The Conference Board, SAP Sapphire, CIO Decisions, the Strategic Account Management Association (SAMA) and frequently at executive events for management teams. He is regularly engaged to facilitate workshops and advises sales and senior executives in Fortune 500 companies.  Dr. Holden is an Adjunct Associate Professor at Columbia University where he teaches value-based strategies for their Executive Education program. He is a guest lecturer at Boston University, Boston College, University of Chicago Graduate School of Business, The Management Center of Europe and The Singapore Institute of Management.